A step-by-step coaching programme for employed professionals who want to build a profitable Shopify brand on the side — without quitting their job or burning their weekends.
What you'll have in 90 days
"I've watched YouTube for months and still haven't started."
Free content gives you knowledge. It doesn't give you a plan, accountability, or answers to your specific situation.
"I bought a course once. I never finished it."
Solo courses have an 80%+ non-completion rate. Without coaching and deadlines, life gets in the way — every time.
"Everything I find is American. It doesn't apply to me."
US suppliers, US payment processors, US tax logic. None of it maps to VAT, Royal Mail, EU customs, or Klarna.
This programme has a clear ideal student. Be honest with yourself before joining.
5 focused modules + 8 weeks of live coaching. Designed to fit around a 40-hour work week.
Why most people fail at eCommerce and how to avoid it. Setting up your UK/EU legal entity, bank account, and tax structure from day one.
Finding a winning product using real demand data. Validating before you spend a penny. Sourcing from UK and EU-friendly suppliers with low MOQs.
Store setup, theme, product pages, checkout optimisation, and conversion fundamentals — built to convert from day one, not day one hundred.
TikTok, Instagram Reels, and Pinterest strategies that generate real traffic without an ad budget. How to create content in 30 minutes a day.
Meta Ads basics, your first campaign setup, reading the numbers, and knowing exactly when to scale — and when to stop and rethink.
Every week for 8 weeks, we get on a live call together. Store reviews, Q&A, troubleshooting, and accountability. This is the thing that makes the difference between finishing and quitting. Recordings available if you can't make it live.
Set up your legal entity. Choose your niche. Validate your product idea with real data before spending anything.
Find a UK/EU-friendly supplier. Place a small test order. Build your initial product photography with your phone.
Your store is built, branded, and open. Product pages, checkout, and policies are set up and optimised.
Your TikTok and Instagram content strategy launches. First organic traffic starts arriving. First coaching call review.
Most students hit their first paying customer in weeks 5–7. We review what's working and double down.
With organic proof of concept, we layer in Meta Ads. Small budget, precise targeting, trackable returns.
A live store, a consistent content system, a working ad strategy, and a side income that keeps running after the programme ends.
From the founding cohort — people who were exactly where you are now.
I'd been watching videos for 6 months and done nothing. The weekly coaching calls made me actually accountable. Had my first sale in week 6.
NHS Admin, Manchester
Every other course I tried was American. This one actually understood VAT, Klarna, UK suppliers. It felt like it was made for me.
Marketing Manager, London
I work full time and have two kids. The 5-7 hours/week format was the only reason I could do this. £2,400 in sales in my first 3 months.
Accountant, Birmingham
Course + coaching · UK & Europe
One-time payment · Lifetime course access · Cohort starts monthly
14-day money-back guarantee · No questions asked
I work full-time. Do I realistically have enough time?
Yes — this programme was designed specifically for that constraint. Modules are 20 minutes max. The whole programme runs on 5–7 hours a week. Most students do 1 module on a weekday evening and use Saturday mornings for implementation.
How much money do I need to start selling products?
We recommend having £200–£500 available for your first product order and initial ad testing. In Module 2 we show you exactly how to validate your product idea before spending anything — so you're not guessing.
I've never built a website before. Is this too technical?
Shopify is one of the most beginner-friendly platforms in the world. We walk through every step screen by screen. If you can use a smartphone, you can build a Shopify store.
What if I miss a live coaching call?
Every call is recorded and uploaded within 24 hours. You can submit questions in advance if you know you'll miss a session and we'll answer them on the call.
Is this relevant to my country — I'm in Germany / France / Netherlands?
Yes. The programme covers UK and EU market specifics — VAT registration in both jurisdictions, EU-friendly payment processors, and suppliers who ship cleanly across the channel.
What's the refund policy?
14-day full refund, no questions asked. If you've done the first two modules and don't believe this programme will work for you, email us and we'll process your refund within 48 hours.
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